TOGETHER LAPS: EMPOWERING FEMALE RUNNERS WHILE EMBRACING INDIVIDUALITY

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RUNNING YOUR OWN RACE WHILE BEING PART OF SOMETHING BIGGER – THIS IS THE ESSENCE OF TOGETHER LAPS. WITH THIS INITIATIVE, NEW BALANCE AIMS TO CREATE A SUPPORTIVE COMMUNITY FOR FEMALE RUNNERS FROM THREE MAJOR CITIES, FOSTERING EMPOWERING AND CONNECTION THROUGH A MUTUAL GOAL: COLLECTING KILOMETERS.

Running – a competitive, performance-driven activity for most people. But for many women, this mindset is evolving. Female runners are shifting their focus towards well-being, prioritizing physical and mental health while pursuing personal goals. They are learning to push themselves without unnecessary pressure or comparison to others.

NEW BALANCE embraces this new, modern perspective with TOGETHER LAPS, an initiative that unites female runners from Paris, London, Berlin, and beyond. By combining their individual kilometers these women take part in a shared journey, not by outpacing one another, but by focusing on their own progress and personal goals. It’s not about matching someone else’s speed – it’s about finding your own pace, exploring your boundaries, and celebrating your individuality.

RUN YOUR WAY.

Each participating city has its own ambassador, a guiding figure who supports and motivates every single women while encouraging a sense of community.

In Berlin, the ambassadors – TV and Event Moderator AMINATA BELLI, well-being Coach ANUTHIDA, and Tourist-founder SERA – each play a unique role. Whether it’s through their social media presence or their active participation in TOGETHER LAPS, these women embody the spirit of the initiative and help integrate participants into the community.

NEW BALANCE has teamed up with the STRAVA app for this challenge, enhancing the overall experience by enabling participants to track their kilometers, while time and pace take a back seat. STRAVA serves as a platform where female runners – regardless of experience – can connect with like-minded individuals, gain insights from experts, and support one another through their shared passion. Through this partnership, NEW BALANCE has created a unique challenge tailored to women.

While TOGETHER LAPS celebrates inclusivity and community, NEW BALANCE also stays true to its product. The newest New Balance Fresh Foam X 1080 v14 running shoe is designed to meet the diverse needs of female runners, offering unparalleled support and comfort. The New Balance Fresh Foam X 1080 v14 midsole – providing a soft, cushioned feel – ensures every step of your next run is as comfortable as possible.

The initiative kicked off with an exciting Opening Experience Run on October 13, set in an unconventional location to generate the first big wave of excitement and motivation. Weekly raffles for all participants add an extra layer of engagement, offering runners the chance to familiarize themselves with the New Balance Fresh Foam X 1080 v14 even further. The grand finale – the Countdown Run in November – offers one last motivating experience and creates the ultimate wave of motivation.
With TOGETHER LAPS and STRAVA, NEW BALANCE is creating a truly unique, empowering movement that transcends borders, inspiring female runners everywhere to push their boundaries and run united.