Sabato De Sarno, the creative director of Gucci, carries the Fall-Winter 2024 women’s campaign into a more intimate setting, where everything depends on the looks and expressions of the main characters. Each of the Gucci campaign protagonists brings something of herself to the looks. Their gestures and expressions enhance De Sarno’s vision for the women’s wardrobe.
THE NEW GUCCI FALL-WINTER 2024 CAMPAIGN: BETWEEN PERSONALITIES AND DESIGN
vor 2 months
The Fall-Winter 2024 Gucci collection is a landscape of harmonious contrasts: wool coats and slip dresses adorned with delicate embroidery, soft, earthy tones, and unexpected bursts of color. Each look plays with proportions and clean-cut silhouettes.
The exploration of the House’s heritage continues in accessories. Pieces are inspired by narrative, recalling the atmosphere in the era of its origins. The new Gucci B bag takes center stage in the Fall-Winter campaign. With a relaxed and oversized silhouette and medium-length shoulder strap with double snap hook hardware, this style evokes the aesthetic of a series of archival predecessors, first seen in an artisan’s notebook from as early as the mid-1950s.
The new top-handled GG Milano handbag by Sabato De Sarno is also featured in the campaign. The new bag celebrates Milan for its art, fashion, and design. The style of the back is also a personal reflection on the new chapter in De Sarno’s life, his arrival in Milan. The city is a source of everlasting inspiration for the Creative Director which reflects in his narrative for the House.
The timeless Gucci Jackie in new color iterations continues to explore the House’s heritage. And the half-moon bag grounds the Creative Director’s contemporary vision of day-to-night elegance.
