An ode to the holiday season – the Gucci Gifts campaign

vor 3 weeks

Togetherness, love, and a dachshund wallet 

Image courtesy of Gucci

Image courtesy of Gucci

The Florence-founded luxury brand Gucci is getting into the festive mood: A sneak peek of the Gucci Gifts campaign shows that the spirit of the Christmas season is as captivating as always. Creative Director Sabato De Sarno, who designed for the Houses of Prada, Valentino, and Dolce & Gabbana before, visualized Gucci’s ready-to-wear looks from the latest collections alongside sophisticated, timeless jewelry and accessories such as bags and wallets.

Besides classic shapes and exclusive materials, there are also lovely details: a wallet with a dachshund application and a small bag with a friendly panda on it are ideal Christmas gifts for animal lovers among friends and family.  

Image courtesy of Gucci

Image courtesy of Gucci

The spirit remains 

Creative Director Sabato De Sarno envisioned a campaign around the products that features Gucci’s global brand ambassadors and friends of the House, and it’s all about one thing: family. No matter if it’s the family we were born into or the family we choose – togetherness and love are the feelings dominating the visualization of the Gucci Gifts campaign. And they will stay, even when the Christmas and New Year’s Eve celebrations are long gone.  

Image courtesy of Gucci

Image courtesy of Gucci

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