A FRIENDLY REMINDER TO SUMMER — The new Bimba y Lola SS22 Collection

Summer approaches, and new inspiration flows!  With creativity at the core, the brand Bimba y Lola is loved for its individual approach encouraging the wearer and the world to express themselves freely. The brand was founded in 2005 by two sisters in Spain, from where it has conquered the world with its vibrant colours, unique designs, and a fresh outlook on fashion.

With the new collection and Spring/summer 22 campaign the brand explores the concept of vacations through the fashion lens. Reflecting the theme of the holiday and stereotypical souvenirs, the new collection reinterprets the etched aesthetics. The new pieces are presented with the leadership of artist and creative director Max Siedentopf is bringing crocheted blankets, bright colors, and floral prints into the cozy stores. It’s all about summer freshness and lightness, creating an airy vibe and letting the pieces become the perfect companion for your sunny season. Bimba y Lola remains true to itself, adding a strong summery, light, and modern hue to their new fashion eye-catchers — Wearing them is like showing off a vacation or stripping on a piece of summer. A range of colors, prints, and materials assure that there is something for everybody to complement and upgrade an outfit or to enhance your personality through fashion and style. The collection’s highlight is the Chimo bag, not only being a colorful eye-catcher but also remaining practical and available in many colors. Whether you enjoy a cocktail in the evening in the city or you are daydreaming at the beach, the bag is a must-have. Stowing what you love, feeling beautiful, and bringing summer to your wardrobe are only some of the pieces’ features. Not only the Chimo bag but the whole collection invites us to enjoy summer and to dream of it even longer when days are getting colder again, like a vacation souvenir in your wardrobe taking your thoughts to a picnic with strawberries, the feeling of a warm summer breeze or the feeling of summer rain on your skin.

Picture courtesy of Bimba y Lola /Moriyama Projects