Introducing Balmain Beauty: Pioneering Avant-Garde Luxury

vor 4 months

Balmain paris introducing the new eaux de parfum collection “Les Éternels”.

Les Éternels, comprising eight maximalist fragrances set to launch in September 2024. “I want to represent all the beauties of the world. No exceptions.” Balmain Beauty aims to redefine beauty, emphasizing respect, love, and unity, and continuing Balmain’s legacy in fashion and perfume. Pierre Balmain revolutionized fashion in 1945 with his New French Style, marked by unique silhouettes and craftsmanship. Olivier Rousteing, appointed in 2011, blends past and future, maintaining Balmain’s inclusive and powerful vision. His innovative approach enhances the house’s Parisian legacy, empowering modern fashion and beauty.

“Beauty is more than a new chapter. It’s a new book we are writing together. Rousteing has long envisioned Balmain Beauty. Celebrating his 10th anniversary as Creative Director, he delved into the archives to reinvent four legacy scents for today. The eight-fragrance collection, Les Éternels, reflects diverse, modern Parisian beauty. Balmain Beauty’s first collection celebrates living your truth, inspired by both Pierre Balmain’s and Olivier Rousteing’s journeys. Les Éternels’ eight fragrances explore themes like identity, love, unity, and freedom, capturing timeless aspirations.

“What I love about perfume is its emotion. It’s yourself, but it also invites people next to you to understand who you are.” – Olivier Rousteing.

Balmain’s original 1946 perfume bottle, known for its timeless simplicity and duality, has been reimagined. The new design features a sculpted lozenge shape with Balmain’s signature rayure pattern, enhancing visual and tactile appeal. The PB monogram on the cap, echoing the 1970 labyrinth motif, symbolizes Balmain’s journey of identity and vision of beauty.