Fräulein Crush: Weekday celebrates the 10th anniversary of project Zeitgeist

vor 3 years

There are items that we like, and there are items that we love.

There are items we collectively laugh over, bond over, swoon over, and there are definitely pieces we are singularly obsessed with.

And, oh, how obsessed we are with these unique pieces.

Every single week for the past 10 years, Weekday has been creating printed t-shirts that reflect current events and topics that popular culture and Weekday’s community are engaging in at the moment. The project is called Zeitgeist and to celebrate its 10-year anniversary, Weekday has come up with a way to preserve a selection of the most iconic t-shirts to help future generations understand our times.

The idea is to create a kind of time capsule that covers this entire decade and that captures a generation. A kind of physical diary of the pop culture of the human race through different perfectly preserved t-shirts. That’s why Weekday has future-proofed the t-shirts with the help of a specially designed box, which is guaranteed to last over 3,000 years. The box is constructed primarily of stainless steel and can protect its contents from temperatures up to 800 ° C.

In a global campaign, Weekday is working with a selection of Zeitgeist Guardians – a group of people that will take care of one box each for the rest of their lives. The Guardians even signed a contract promising to uphold their commitment and that they will find a suitable heir who will continue the same mission. “Weekday has always been obsessed with contemporary art and design and I couldn’t imagine 10 years ago when I designed the first Zeitgeist t-shirt that it was the inception of something that would become such a big part of our brand,” says Annika Berger, Print Design Lead at Weekday.

Over the past 10 years the Zeitgeist project has been creating weekly limited-edition printed t-shirts embellished with culturally relevant messages and memes. The first print was made in 2011 as just a fun thing to do, and now a decade and over 500 prints later, Weekday’s limited-edition Zeitgeist has inadvertently become a series of collectables in our community, filling Instagram feeds and street style galleries alike.